May 9-15, 2010 — British Sandwich Week
This is a week sponsored by the British Sandwich Association[1] to celebrate sandwiches “as not only Britain’s favorite food by a long way but also as a world-beater in terms of one of Britain’s great exports.”
“From France to Japan and everywhere else around the globe the British sandwich is establishing itself as one of the great foods of the 21st century. The key to the success of sandwiches is that, not only do they taste good, they are versatile and fit busy lifestyles.”
During Sandwich Week retailers will be launching new sandwiches as well as running special promotions and offers.
Awards are given each year — in 16 categories: Sandwich Manufacturer of the Year, Sandwich Bar of the Year, Independent Sandwich Bar of the Year, Sandwich Retailer of the year, Baker Sandwich Maker of the Year, Workplace Sandwich Supplier, En-route Sandwich Retailer of the Year, Coffee Bar Sandwich Retailer of the Year, Sandwich Marketer of the Year, New Sandwich of the Year, New Sandwich Ingredient of Accompaniment of the Year, New Product or Service Award, Innovative Sandwich of the Year, Sandwich Industry Export Award, Best Stand at Total Sandwich Show, Sandwich Photographer of the Year, International Sandwich Association Manufacturer of the Year, and – the top award – The British Sandwich Association Lifetime Award (to an individual or business that has made a substantial contribution to the development of the industry).
An early winner of the Lifetime Award was, of course, The Earl of Sandwich. Other winners have been Julian Metcalfe and Sinclair Beecham, of Pret a Manger, and Marks & Spencer.
Winners of the New Sandwich of the Year Award in past years have included Waterfields (Lancashire and Real Ale Chutney Sandwich), Marks & Spencer (New York Deli Pastrami Sandwich), and Somerfield (Chicken Jalfrezi Sandwich).
Click here to get to the week’s website
