As we in the DMC relish the ordinary and have a distaste for the extraordinary, the phrase “the curse of the ordinary” in the opening paragraph of a recent article the New York Times caught our eyes. The article is “Finding the Facebook Magic” by Peter Eavis.

The article says “it’s all about valuations” and “the transition from extraordinary to ordinary is brutal.” It points out that the hyping of the share value for the public offering was based on projections of amazing, extraordinary profits. Then came the nightmare when investors stopped believing in the hype.

Moral of the story: stick with ordinary, steer clear of extraordinary — “Celebrate the Ordinary.”