The Vision Toaster by Magimix:

glass toaster

Experience the only see-thru toaster — a viewing window that lets you watch the toasting process in action.

Click here to view it on Magimix’s website. You’ll see that it comes in four colors. Most Dull Men will want the cream one, certainly not the red one, and probably not black or silver.

Click here to watch it on YouTube. We should warn you, however — it might be too exciting for you — it shows toast popping up.

Fifteen years of research and development led to the ultimate toaster for us Dull Men. We’ve been hoping for a toaster like this so we could watch toast toast. Now we have it — a toaster with a panoramic view of toast toasting.

Magimix Managing director Simon Kinder, in an article “Transparent toaster sees end of burnt toast” in The Telegraph said they could have rushed the product into production four years ago but held off because they wanted it to be perfect.

Kinder said, “The idea is incredibly simple and we started with the concept of creating a toaster where you could watch the toast browning 15 years ago. The problem was that we wanted to create something very simple which worked perfectly and did not obscure the view of the toast. We tested it to destruction and now we are happy we have a brilliant product which is well designed and looks great at the same time.”

“The response has been phenomenal,” Kinder added.

The article ends with fascinating points about the history of toast and toasting:

  • The word “toast” came from the Latin word “tostum,” which means scorch or burn.
  • Romans spread toast across Europe.
  • The modern toaster were invented by Frank Shailor, a technician with GE, who created his D12 toaster in 1909.
  • Shailor invented his toaster so people could still eat bread that was going stale.
  • After a decade of people getting their fingers burnt, the first pop-up toaster was invented in 1919.
  • The first automatic toaster, the Toastmaster, was invented in 1926.
  • Once a machine to slice bread was invented — invented in 1928 by Otto Frederick Rohwedder who lived in Chillicothe, Missouri — no home could be without a toaster.

Here’s the URL to The Telegraph article in case you want to read more about toasters: