Jakub Pavlovs, 21, born in Slovakia, living now in the Czech Republic — staunchly supports reading. He reads anywhere anytime.


He’s created a project he’s calling Book’s Calling. But shouldn’t it be Books Calling? Do the Books own Calling? We checked with John Richards, chairman of the Apostrophe Protection Society. He agrees with our thinking, that it should be Books Calling.

We don’t mean to be overly critical. Only pointing this punctuational point to be helpful. We admire what Jakub is doing. We need to take into account that he probably speaks more languages than most of us. English is not his first language. Might not even be his second language.

Here’s Jakub’s project on Instagram: